The brand is the message

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Design name : “There is no message.”

“The poet, the artist, the sleuth – whoever sharpens our perception tends to be antisocial; rarely “well-adjusted”, he cannot go along with currents and trends. A strange bond often exists between antisocial types in their power to see environments as they really are. This need to interface, to confront environments with a certain antisocial power is manifest in the famous story “The Emperor’s New Clothes”.”
― Marshall McLuhan, The Medium is the Massage

Shakespeare – No Word
Charlie Chaplin – No Sound
Karl Marx – No Money
Nikola Tesla – No Electric
God Save The Brain – No Brain
Anarchy – No Safety